Keep coaching clients engaged, and working with you.

Getting people to engage with us and change their behavior substantially is not as simple as we might think. This work makes it simple.

Keeping your clients and athletes positively engaged in peak performance is a challenge.

In the third edition of this well-known book above, now retitled, Dr Sugarman expands on the science of how coaches and trainers keep clients involved with making meaningful changes to their lives without losing them.  This book is a must for any person involved in training others who wants a toolkit that allows them to coach emotion and evoke positive change in their clients. Dr Sugarman shows you how to create a warm relationship where people encounter their own resolve to change for the better, and stay with you when the going gets rough.

This book targets professional trainers and coaches, using vignettes taken from real-life encounters to help illustrate how client-centred coaching operates. Experts worldwide now acknowledge that Dr Sugarman's book is the gold standard against which professional trainers should measure their skills and use his techniques to grow their stables.  This special third edition entitled "Client-centred coaching: A trainer and coach's guide to motivating clients" is not the standard textbook for PTAGlobal internationally. It includes commentary from Rodney Corn and Bobby Cappuccio of PTA Global, with their take on how they have integrated my intellectual property into their offerings to trainees.

John Sinclair, of PTA Global Faculty wrote about the content:
"I thought Ch 9 was brilliant! Your closing thoughts in Ch 10 are a mission statement to the entire fitness industry. I think it helps create a vision for what coaching is and what training is missing. Because of you, we have tangible solutions and systems that make trainers see how they can evolve. From taking this approach, I have doubled my business".

Aleks Maric, Australian Olympic Basketball Player (London 2012) and Centre with Lokomotiv Kuban wrote about being on the receiving end of this approach: "Dr Roy Sugarman is a true master of his craft and I am grateful to him...he has enabled me to find my inner strength both mentally and physically and managed to integrate the two to help me be at peak performance in all aspects of life."

"You will change the world with your generosity, your humility, your knowledge and by being YOU. Thank you again" - Nicole Bosland, National Corporate Sales Manager, Fitness First Australia

Click on the links above to order an ePublication that will work on most readers.

For a hard copy, email me at dr@roysugarman.com.au for delivery worldwide, for US$30.00, Dr Sugarman will send you details in return on how to order.

Coaching Emotion: A collaboration with Steve Hecht, Texas USA

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Dr Roy Sugarman was introduced to Steve Hecht by a mutual friend, Sue Falsone at Athletes’ Performance. Discussing Steve’s professional coaching approach as illuminated in “The Hecht Effect” both realized the common ground on which they stood.  

Most coaches have traditionally dealt with mechanical problems by resorting to even harder and more strenuous focus on mechanical drills: Steve and Roy however have found that more often than not, its emotions that get in the way.

Drawing on General Systems Theory, Dr Sugarman argues that the self-organizing and self-regulating body-brain combination can be optimised by an approach that sees body and brain as a continuous whole, with the goal of these interventions to establish Flow, a sense of being in the zone, where mechanics are free of thought or non-conscious bias.”

About the authors:

Steve Hecht is a former professional baseball player, and has coached in the Major Leagues with the Texas Rangers and Seattle Mariners. He has worked with numerous Major League and minor league coaches and players, as well as professionals and amateurs from a variety of sports.  Steve was drafted out of high school by the Pittsburgh Pirates but chose instead to play at the collegiate level. Drafted again in 1987 by the San Francisco Giants, he played 9 years of professional baseball. In 1987 he was honored to be a part of the USA Pan-American Baseball Team, and proud to be a part of their silver medal victory.

Mark Verstegen - Every Day is Game Day 
Mark Verstegen, the inspirational founder of EXOS USA recently published "Every day is game day", a comprehensive guide to peak performance practices in elite performers. Dr Sugarman was proud to contribute to the content along with many of his colleagues at Team EXOS, proving that teamwork is indeed everything.